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Tinder's social media staff had a spectacular meltdown on Twitter on August 11, attacking Vanity Fair reporter Nancy Jo Sales for a not-great piece on the dating app for painting users in a bad light.
The full tweetstorm is hard to summarize, but its apex was probably the preposterous claim that North Koreans are on Tinder: At this point, it's fair to wonder — what in the world is Tinder, and why should I care about their Twitter behavior?
So here's a brief guide to the app, its history, and its immature (and sometimes worse than immature) management.
(Session M survey results) Tinder is an app for i OS (i Phone, i Pod Touches, i Pads, etc.) and Android devices meant to make it easy to meet new people.
The app is designed to emulate how meeting people in real life works, cofounder Sean Rad told Fast Company's Mark Wilson, by making user profiles more image-focused than text-focused and placing people's faces front and center. If you find a connection, you continue to understand, 'what are our common interests, our social groups?
At any given moment, the main page of Tinder will show a potential match, whose images, interests, mutual friends, and description one can browse.Each match appears looking initially like the picture below on the left, from which one can pull up profile details, which display like the screen on the right: Users have two options when presented with a potential match: swipe right on the phone/tablet's touch screen (or, alternately, press the button with a heart on it) to signal interest in meeting the match; or swipe left (or press the button with a red X on it) if not interested.If both users swipe right / click the heart, then Tinder opens up a chat thread for the two of them.The company told the Los Angeles Times' Paresh Dave in November that it had 30 million users; the number has likely grown significantly since then.In January, Tech Crunch's Jordan Crook reported that Tinder makes 21 million matches and processes 1.5 billion swipes every day. For context, the company hit the 1 billion matches mark in March 2014, 500 million matches in December 2013, and 1 million in January 2013.