Dating site effectiveness
For centuries, entrepreneurial types have claimed to possess the secrets of romantic attraction, promising that their charms, potions, or drugs are the solution to the search for a perfect mate.
With the rise and now ubiquity of the Internet, those offers have moved online and become increasingly sophisticated, but the promise remains the same.
Now, the potions come in the form of my colleagues and I have expressed serious doubts that these algorithms are effective.
To the extent that we can ascertain the workings of these mysterious algorithms (which have not been disclosed to the scientific community), they appear to rely on principles (e.g., similarity and complementarity) that have very small effects on relationship well-being.
In our hypothetical scenario, single adults volunteer for a study.All of them complete the e Perfect matching algorithm questionnaire.The participants in the periodically receive lists of matches produced by the e Perfect algorithm.In this condition, participants are like true users of modern-day matching sites.As time progresses, we track the relationships that the participants form with their matches: Do they enjoy their dates, do they form a relationship, do their relationships last?
For the sake of discussion, imagine that e Perfect couples have wonderful, lasting relationships, and that they rarely get divorced. Rather, the algorithm condition must produce better, longer-lasting relationships than three distinct control conditions: are a major impediment when researchers wish to draw causal conclusions.